There is an emerging global trend, of preference for all things local. Consumers are looking for locally-sourced produce and are interested in regional foods and tradition. For some, the “local” label is becoming a stronger buying criterion than “organic”. They want food that is fresher and more nutritious, with less packaging and less food miles. They want an amazing experience.
In a world that has become globally linked, and often somewhat confusing, a search for a regional and local identity is emerging. Seemingly never-ending food scandals, concern for animal welfare and a general mistrust of opaque food systems, are motivating ever increasing numbers of people to demand greater transparency in return for their trust.
This can be seen in the popularity of farmers’ markets, farm shops, local delis and specialist food outlets. By going local, by making their products more traceable and by making their production facilities more visible, these producers are able to charge a premium for their fresh and in some cases, living produce. Moreover, the benefits of local, fresh, organic and good quality food have been promoted by chefs in the media, by food writers and bloggers as well as environmental groups.
Here’s some examples of how, with V-Farm, your business can tap into this important and growing market.
“Our company was set up to make it easier for restaurants and caterers to source salad locally. V-Farms vertical farming solution makes it possible for us to reduce food miles to zero - and what’s more, crops can be easily grown all year round.”
Dr Ian Tennant - Local Roots Limited
“V-Farm have enabled us to start a thriving new business by providing us with the right advice, support and equipment. Thanks to the team there we are on the best possible footing for future growth”
Steven Drew - Founder and Managing Director of the Yorkshire Salad Company